David Beckham in new H & M campaign

David Beckham returns to be the image of the new underwear campaign for H  M.

Performed by Guy Ritchie, Madonna's ex-husband, the campaign has already begun to be produced.

"I am excited about the new H & M campaign conducted by Guy Ritchie. Here are the scenes, the campaign will be launched in early February, "wrote the athlete in the legend of the photos shared on Facebook.

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